Soulja Boy at The Paramount

Combining the party-oriented snap music of Atlanta with the harder underground styles of Chicago and his native Mississippi, Soulja Boy conceived an uncomplicated unique sound and greatly profited from it with “Crank That (Soulja Boy).” The single topped the pop chart in 2007, received multiple platinum certifications, and was up for a Grammy (Best Rap Song). After a three-album period with Interscope that generated additional crossover hits like “Kiss Me Thru the Phone,” “Turn My Swag On,” and “Pretty Boy Swag” through 2010, the rapper and producer returned underground and became truly prolific as an independent artist, releasing numerous full-length  projects on an annual basis each year. At the same time, Soulja Boy has continued to take on occasional outside production work, including a cut for Lil Wayne, and he counts the likes of Migos, the Game, and Nicki Minaj among the artists who have sought him out for guest appearances.